Their partnership with Bellevue University started in 2017 when the unemployment rate in the Omaha metro area was less than 3%. WoodmenLife, like most other companies, was challenged with recruiting and retaining top talent. "The partnership with Bellevue University was a strategic initiative to build an internal pipeline of leaders and critical positions by providing an amazing education benefit," according to Marsha.
"Early in the partnership, we surveyed our associates and learned that 76% without a bachelor's degree agreed that 'more education and training would help me understand and manage people and processes better.' Fifty-three percent of those who already had a bachelor's degree agreed that 'a master's degree would give me the knowledge I need to be an effective senior manager.' The initiative is targeted at WoodmenLife Associates who are committed to career aspirations and personal education goals. Clearly there was interest."
Marsha relates these examples:
"WoodmenLife's philosophy on helping associates further their education and earn their degrees is simply part of the fabric of our culture and leadership. We are committed to creating an environment where everyone can do their very best work and bring their whole self to work. Our culture supports a growth mindset and inclusion, and, for some, this includes furthering their education and earning their degrees."